SIA scraps 'flight to nowhere' plan, launches limited plane dining service, tours and home food delivery
SINGAPORE: Singapore Airlines (SIA) has scrapped its plan for a"flight to nowhere" post-obit a review of factors including environmental implications and financial viability.
Instead, for a limited time, SIA will offer a dining experience on board an A380, conduct tours of its grooming facilities and provide a home delivery service featuring its first class and business concern grade meals.
The announcement, made by the airline in a press release on Tuesday (Sep 29), comes among unprecedented challenges for Singapore'south national carrier later COVID-19 crippled travel need worldwide.
READ: The Big Read – Floored by COVID-19, can SIA soar again? Fate of Singapore's aviation hub rests on information technology
SIA Group reported the first annual net loss in its 48-twelvemonth history in May and has said it will cutting about 4,300 positions, affecting around 2,400 staff. Industry watchers expect more job losses to come.
On Tuesday, the airline said the 3 new initiatives were the result of a market study and "comprehensive review, which likewise considered factors such as the attractiveness of the initiatives to SIA's customers and members of the public, the environmental implications, and their financial viability".
"An idea for a ane-off brusk tour flight, or a 'flight to nowhere', was also initially considered but non pursued later on the review," said SIA.
READ: Commentary – Flights to nowhere raise bigger questions about Singapore Airlines' future
There had been "a lot of interest" in the airline's customer engagement initiative over the last few weeks, noted SIA CEO Mr Goh Choon Phong.
"With COVID-19 drastically reducing the number of flights operated past the SIA Group, we have created unique activities that would let us to engage with our fans and customers during this fourth dimension," Mr Goh said.
The suite of services, dubbed Discover Your Singapore Airlines, will be available for booking on SIA's website from selected dates.
KrisFlyer members can utilize their miles to pay for all iii services and too earn miles with their purchases.
RESTAURANT A380 @CHANGI
For ii days in Oct, SIA will operate a dining service on board the Airbus 380 (A380), touted as the globe'due south largest passenger aircraft.
Diners can gild from SIA's international cuisine options or pick from a Peranakan card designed past chef Shermay Lee.
Limited slots for a pre-dejeuner tour of the aircraft volition be available.
Diners volition receive KrisShop discounts, a limited edition goodie bag and additional gifts if they turn up in traditional heritage wear, said SIA.
Patrons tin also scout a pic while they dine using the in-flight entertainment service.
Restaurant A380 @ Changi will operate on Oct 24 and Oct 25, with reservations opening on October 12.
Within SINGAPORE AIRLINES
Coinciding with the November school holidays, SIA will carry a behind-the-scenes tour of its preparation facilities with a range of family unit-friendly activities.
Inside Singapore Airlines will traverse more than lxx years of SIA'southward history. Visitors also get to interact with pilots and cabin crew, and find out more about the intensive training they undergo.
Children can engage in craft activities and role-play every bit cabin coiffure, while too taking home their ain iconic SIA sarong kebaya uniform.
Visitors can also attempt their hand at operating a full flight simulator, taste premium in-flight vino labels and nourish a preparation workshop.
A selection of the most pop meals served on board SIA flights will too be on sale.
The tours will exist held on Nov 21, 22, 28 and 29, with bookings opening on Nov 1.
SIA@Home
Patrons can also show their support from domicile through SIA's nutrient delivery service.
SIA@Abode volition offer 10 menus of French, Australian, Japanese and Indian cuisines, featuring business concern class and outset course meals, consummate with wine or champagne.
Customers will be provided with a "digital guide" for preparing their meal at domicile, which includes interactive 360-degree aircraft cabin videos and a specially curated playlist.
They may besides opt for the Book-the-Chef individual dining experience, which includes a chef coming to reheat, plate and serve the meal.
Bookings for SIA@Dwelling will open up on Oct 5.
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Source: https://cnalifestyle.channelnewsasia.com/singapore/sia-flight-to-nowhere-scrapped-discover-your-singapore-airlines-191351
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